Strategic Merchandising and Buying Planning: Retail Strategy
Build strategic merchandising capabilities to optimize product assortment, supplier decisions, and category profitability.
Current Status
Not Enrolled
Price
₹145,000.00
This executive training program on strategic merchandising and buying planning is designed for strategy professionals in the retail sector. It addresses the challenge of aligning product assortment, supplier sourcing, and pricing decisions with evolving consumer demand and competitive market dynamics. Participants will gain the ability to analyze market insights, design assortment strategies, and make data-driven buying decisions that improve category performance and profitability. The program uses expert-led case examples and practical exercises to ensure strong application in retail business planning.
Course Content
Meet Your Instructor
Viral Malvania is an entrepreneur and business leader with 15+ years of experience in retail, category management, and digital platform development. He is the Co-Founder of Sportomic, a platform focused on building digital infrastructure for the sports ecosystem. Prior to this, he held key leadership roles at Aditya Birla Fashion and Retail and Coffee Day Beverages, where he drove category growth and strategic retail initiatives. An MBA from IIM Kozhikode, Viral is recognized for scaling innovative business models, driving market expansion, and building high-impact consumer platforms.
Feedback & Reviews
₹145,000.00
This course includes:
- Learners 0 Students
- Lessons 5
- Topics 10
- Duration 6-17 Hours
- Quizzes 0
- Language English
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