About the Client
Nuziveedu Seeds Limited is one of India’s leading agri-biotech companies, specializing in hybrid seeds and crop solutions across key segments such as cotton, maize, rice, and vegetables. With a strong nationwide distribution network and deep engagement with the farming ecosystem, the company serves millions of farmers across India through an extensive dealer and channel partner network. Backed by advanced R&D capabilities, multiple production facilities, and a legacy of innovation in seed technology, Nuziveedu Seeds has established itself as a trusted name in driving agricultural productivity and sustainable farming outcomes.
Workshop Objective
The objective of this Train-the-Trainer (TTT) program was to build internal capability leaders who can drive structured, scalable learning interventions aligned with business outcomes. The program aimed to help participants:
- Transition from content delivery roles to capability ownership and business impact orientation
- Diagnose frontline capability gaps across field sales, dealer engagement, and execution
- Design structured, high-impact learning interventions aligned to business priorities
- Strengthen coaching capabilities through real-time feedback and field engagement
- Link training effectiveness directly to measurable KPIs and field performance
Workshop Summary
This 2-day onsite capability-building intervention was designed as a highly structured and outcome-driven Train-the-Trainer program, focused on transforming participants into capability multipliers within the organization. The workshop followed a progressive flow—from mindset shift and capability diagnosis to learning design, field coaching, and execution planning—ensuring strong alignment between training interventions and business outcomes. The learning approach combined practical frameworks, simulations, and participant-led exercises to ensure immediate application in real-world sales environments.
Key Highlights:
- Hands-on capability diagnosis exercises to identify skill, will, and execution gaps across frontline teams
- Real-world simulations of sales conversations, including farmer and dealer interaction scenarios
- Structured frameworks for designing Monthly Learning Programs (MLP) aligned with business priorities
- Field coaching simulations focused on observation, feedback, and on-ground behaviour correction
- Practical exercises on linking learning interventions with measurable business KPIs
- Development of capability tracking frameworks and tools to monitor progress and impact
- Creation of personalized capability playbooks and 90-day execution roadmaps for sustained impact
- Assignment-based learning approaches to drive behavioural change and reinforce field application
Workshop Details
- Mode: On-site
- Audience: Zonal Sales Enablement Managers and capability-building stakeholders across sales and field operations
- Batch Size: 35 Participants
- Duration: 2-Day Workshop
- Customized Training Modules: Tailored to sales capability development, field execution, and dealer/farmer engagement
- Certification: Certificates provided to all participants
Trainer Profile
- 30+ years of experience across sales, business development, leadership, and consulting
- 10+ years of experience in training and coaching with 65,000+ professionals trained and 2,500+ workshops delivered
- Extensive industry exposure across agri, telecom, FMCG, banking, automotive, and manufacturing sectors
- Deep expertise in sales capability building, leadership development, strategy execution, and performance management
- Strong track record of delivering experiential, high-impact learning interventions aligned to business outcomes
- Known for integrating real-world sales experience with structured frameworks to drive measurable field performance
- Experience working with leading organizations across India and international markets including Bangladesh, Nepal, and Singapore
- Specializes in translating strategy into execution through capability building, coaching, and governance frameworks
