About the Client
Royal Enfield is one of the world’s oldest motorcycle brands in continuous production and a global leader in the mid-size motorcycle segment (250cc–750cc). A part of the Eicher Group, the company operates advanced manufacturing facilities in Tamil Nadu and has a strong international footprint across key markets in Asia-Pacific, Europe, and the Americas. With a legacy of over a century, Royal Enfield has successfully blended heritage with modern engineering, building a premium lifestyle brand with a rapidly growing global community and a robust distribution and service ecosystem.
Workshop Objective
The objective of this program was to build a structured innovation mindset within the commercial team by introducing Design Thinking as a practical, human-centered approach to problem-solving and value creation.
Key focus areas included:
- Understanding the core philosophy and mindset behind Design Thinking
- Applying human-centered approaches to solve real business and customer problems
- Building hands-on capability across key stages — empathy, ideation, prototyping, and testing
- Leveraging structured tools and frameworks to enhance creativity, problem framing, and solution development
Workshop Summary
This 4-hour virtual workshop was delivered as an immersive, application-led session designed to enable the commercial team to adopt Design Thinking as a structured approach to innovation. The session combined conceptual grounding with hands-on exercises, collaborative breakouts, and real-world business scenarios relevant to automotive and commercial functions. Participants engaged in guided activities across the Design Thinking lifecycle, enabling them to move from problem identification to solution validation within a compressed, high-intensity format.
Key Highlights:
- Hands-on empathy mapping exercises to uncover customer needs, pain points, and behavioural insights
- Real-world problem framing aligned to commercial challenges such as customer engagement, sales enablement, and market differentiation
- Structured ideation techniques including SCAMPER and rapid brainstorming to generate solution alternatives
- Prototyping exercises to convert ideas into tangible solution concepts for quick validation
- Simulation-based testing approaches to evaluate feasibility, usability, and business impact of proposed solutions
- Collaborative breakout sessions to drive cross-functional alignment and shared problem understanding
- Practical frameworks to embed Design Thinking into day-to-day decision-making and innovation processes
- Individual and team-level action plans to apply Design Thinking principles within ongoing commercial initiatives
Workshop Details
- Mode: In-person/Onsite
- Audience: Commercial Team
- Batch Size: 30+ Participants
- Duration: 4 Hours (1-Day Workshop)
- Customized Training Modules
- Certificates for all participants
Trainer (Speaker) Profile
A transformation and capability-building expert with over 13 years of experience in enabling organizations to innovate, scale, and drive meaningful change.
- Extensive experience in organizational transformation, innovation consulting, and capability development
- Strong expertise in Design Thinking, problem-solving frameworks, and human-centered innovation approaches
- Has worked across multiple industries including automotive, consulting, and enterprise environments
- Proven track record in designing and delivering interventions that drive innovation adoption and behavioral change
- Specializes in translating abstract innovation concepts into structured, actionable methodologies for business teams
- Known for facilitating high-energy, hands-on workshops that enable participants to think differently and apply innovation frameworks in real-world contexts
Her ability to connect Design Thinking principles with practical business challenges makes her highly relevant for commercial teams looking to enhance customer-centric innovation and drive competitive differentiation.