About the Client
Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL) is one of India’s largest and most diversified producers of industrial chemicals, crop nutrients, and mining chemicals. Headquartered in Pune, the company operates across the chemicals, fertilisers, TAN (Technical Ammonium Nitrate), and value-added real estate sectors. Its TAN division is the largest manufacturer of industrial explosives-grade ammonium nitrate in South Asia, catering to critical applications in mining, infrastructure, and defence. With integrated manufacturing facilities and a broad distribution network, DFPCL serves both domestic and international markets, supporting sectors vital to India’s growth and industrial backbone.
Workshop Objective
This program was designed to help DFPCL’s TAN and commercial teams deliver high-impact presentations in client meetings, internal reviews, and partner interactions. The session focused on helping participants:
- Structure persuasive sales narratives tailored to technical and non-technical stakeholders
- Communicate confidently with clarity, conviction, and credibility
- Simplify complex topics using visuals, storytelling, and benefit-focused framing
- Build personal presence and delivery effectiveness for different customer contexts
Workshop Summary
Delivered as an intensive one-day, on-site training, the workshop combined experiential techniques, checklists, simulations, and group feedback. Participants explored the principles of audience-centric preparation, body language, tone modulation, storytelling, and slide design
Key highlights included:
- Structured presentation checklist: purpose, audience, flow, and slide design
- Delivery skills: voice modulation, posture, openings/closings, and presence
- Handling tough audiences: objections, disengagement, and derailers
- Storytelling techniques for technical and commercial scenarios
- Peer-reviewed presentations with group and trainer feedback
The session closed with a personal action plan using the “Stop–Start–Continue” reflection, allowing participants to identify immediate improvements.
Workshop Details
- Mode: On-Site
- Audience: Commercial, technical, and export teams from TAN, Mining, and Infrastructure segments
- Batch Size: 23 Participants
- Duration: 1-day Workshop
- Customized Training Modules
- Certificates for all participants
Trainer (Speaker) Profile
- 30+ years in sales, leadership, and business development; 12+ years as a leadership coach and facilitator
- Delivered 3000+ workshops and trained 70,000+ professionals across 100+ companies
- Known for practical frameworks, real-world relevance, and high-energy delivery
- Author of Free Your Brakes to Break Free; brings the discipline of the Indian Air Force to his coaching approach
- Specializes in sales effectiveness, executive presence, performance coaching, and channel management