About the Client
JK Tyre & Industries Ltd. is one of India’s leading tire manufacturers and a global automotive brand with a presence in over 100 countries. A pioneer in introducing radial technology in India, the company operates 12 world-class manufacturing plants in India and Mexico with an annual capacity of over 35 million tires. Backed by state-of-the-art R&D centers and a strong distribution network of 6,000+ dealers and 650+ brand shops, JK Tyre is recognized for its commitment to innovation, quality, and sustainability. Serving commercial, passenger, and off-highway segments, the company continues to be a trusted name in mobility worldwide.
Workshop Objective
The objective of this workshop was to equip JK Tyre’s managers with the ability to apply structured innovation methods to real-world business challenges. The program aimed to help participants:
- Understand and practice the five stages of design thinking — Empathize, Define, Ideate, Prototype, and Test
- Apply empathy-driven research to manufacturing, product, and operational contexts
- Strengthen problem-framing skills for workplace challenges
- Generate creative, practical solutions using structured ideation frameworks
- Prototype and test ideas for operational scalability and business impact
Workshop Summary
This immersive, practice-driven program blended design thinking concepts with hands-on exercises, case-based discussions, and structured worksheets. Participants engaged in empathy-driven research, mapped user journeys, and framed problem statements before moving into ideation and prototyping. Through collaborative group work, they explored how design thinking can unlock new approaches to challenges in product development, manufacturing processes, operational efficiency, and customer experience.
Key highlights included:
- Empathy mapping, user persona creation, and problem statement canvases specific to manufacturing and mobility challenges
- Application of structured ideation tools such as SCAMPER, TRIZ, and Round Robin brainstorming
- Rapid prototyping for quick validation of solutions
- Use of the A3 innovation roadmap to translate abstract ideas into structured action plans
The session wrapped up with teams sharing their innovation journeys, demonstrating how design thinking can be applied to enhance operational efficiency, reimagine product strategies, and create user-centric solutions with a clear pathway toward execution.
Workshop Details
- Mode: On-Site
- Audience: Cross-functional managers from product development, design, manufacturing, and operations
- Batch Size: 23 Participants
- Duration: 1-day Workshop
- Customized Training Modules
- Certificates for all participants
Trainer (Speaker) Profile
- Innovation Management Research Scholar & Innovation Venture Catalyst with 15 years of global experience across research, manufacturing, design thinking enablement, and instructional design.
- Recognized as one of the “Gems of Mentor India” under the Atal Innovation Mission, NITI Aayog.
- Developed the proprietary Design Sprint Framework to help innovators identify the right problems and design actionable solutions.
- Experienced across India, Singapore, Dubai, Oman, and Abu Dhabi, bridging capital with disruptive startups and innovation ecosystems.