About the Client
Force Motors is one of India’s most respected automotive companies, renowned for producing a wide range of vehicles, including commercial vans, tractors, and high-performance engines. With a legacy built on engineering excellence, Force Motors has evolved into a modern enterprise with a strong focus on innovation, operational efficiency, and strategic transformation. As the company continues to expand its footprint and upgrade its systems, building digital capability among its workforce has become a key enabler in its growth journey.
Workshop Objective
This workshop was designed to lay the foundation for digital capability building across departments through the DigiForce initiative. Aimed at mid-to-senior-level managers, the session focused on demystifying digital transformation, introducing core digital tools and technologies, and aligning functional teams with Force Motors’ long-term vision of tech-enabled growth.
Workshop Summary
The workshop focused on enabling participants to understand and adopt a digital-first mindset through tailored modules relevant to the automotive and manufacturing context. Delivered in an engaging, practical format, the session helped managers across functions recognize how digital technologies—from analytics to automation—can transform everyday operations, enhance decision-making, and improve efficiency.
The program was structured around core themes such as:
- Understanding digitalization vs. digital transformation
- Key technologies: AI/ML, RPA, IoT, BI tools and their application in manufacturing
- Overview of Force Motors’ Digital Architecture
- Function-specific use cases and toolkits for Sales, Manufacturing, SCM, Finance, and Engineering
- Practical frameworks for data-driven decision making and business process reengineering
- Introduction to the DigiForce Roadmap, including pilot initiatives and long-term transformation goals
Workshop Details
- Mode: On-Site
- Audience: Mid-to-senior-level managers across all functions (Production, Quality, Process Engineering, Supply Chain, R&D)
- Batch Size: 25–30 Participants per batch (300+ trained till date)
- Duration: On going
- Customized Training Modules
- Certificates for all participants
Trainer (Speaker) Profile
- A Golden Peacock Award winner for two successive years, Mr. Rajamani brings over 25 years of consulting experience in business transformation, with a deep focus on the automotive aftermarket, lubricants, and B2B sales.
- Leading the Digital Strategy for the Automotive Aftermarket and has worked extensively across branding, sales, aftermarket excellence, campaign management, and B2B channel transformation.
- He specializes in:
- Distribution network development, sales admin, and business analytics
- Aftersales process improvement, customer retention/acquisition, and digital marketing
- Pricing, supply chain management, and product branding
- Business process improvement and digital capability enablement
- Campaign design, performance measurement, and workforce transformation